END USER LICENSE AGREEMENT (EULA)

Mood Palette — Color Palette Extraction App

Effective Date: April 2026

This End User License Agreement ("Agreement") is a legal agreement between you ("User") and RiteUp AI ("Company," "we," "us," or "our") for the use of the Mood Palette mobile application ("App").

By downloading, installing, or using the App, you agree to be bound by the terms of this Agreement. If you do not agree, do not download, install, or use the App.

1. LICENSE GRANT

We grant you a limited, non-exclusive, non-transferable, revocable license to download, install, and use the App on any Apple device that you own or control, subject to the terms of this Agreement and Apple's Usage Rules set forth in the App Store Terms of Service.

2. LICENSE RESTRICTIONS

You agree not to:

(a) Copy, modify, distribute, sell, or lease any part of the App;

(b) Reverse-engineer, decompile, or disassemble the App or attempt to extract its source code;

(d) Use the App for any unlawful purpose or in violation of any applicable laws;

(e) Use the App to infringe upon the intellectual property rights of any third party;

(f) Use automated systems, scripts, or bots to interact with the App;

(g) Attempt to circumvent any subscription, paywall, or access restrictions within the App.

3. INTELLECTUAL PROPERTY

The App, including its code, design, graphics, algorithms, user interface, and all related content, is the exclusive property of RiteUp AI and is protected by copyright, trademark, and other intellectual property laws. This Agreement does not grant you ownership of the App or any intellectual property rights therein.

4. SUBSCRIPTIONS AND PAYMENTS

4.1 The App offers auto-renewable subscription plans:

- Monthly: $0.99 USD per month

- Annual: $9.99 USD per year

4.2 Payment is charged to your Apple ID account at confirmation of purchase.

4.3 Subscriptions automatically renew unless canceled at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours prior to the end of the current period.

4.4 You may manage or cancel your subscription at any time through your Apple ID Account Settings.

4.5 Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription.

4.6 Prices are subject to change. Price changes will take effect at the start of the next subscription period following the date of the price change.

4.7 All payments are processed by Apple. We do not have access to your payment information.

5. FREE TIER

The App provides a limited number of free color extractions. After the free limit is reached, a paid subscription is required to continue using the extraction feature. Features available in the free tier may change at our discretion.

6. USER CONTENT

6.1 You retain all rights to the images you select for color extraction.

6.2 The App processes your images entirely on your device. No images are uploaded, transmitted, stored, or shared by the App or by us.

6.3 Color palettes, hex codes, and exported files generated by the App are yours to use without restriction.

7. PRIVACY

Your privacy is important to us. The App does not collect, store, or transmit personal data. All image processing occurs on your device. For full details, please review our Privacy Policy at www.riteupai.com/moodPallete-support.

8. DISCLAIMER OF WARRANTIES

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT:

(a) THE APP WILL MEET YOUR SPECIFIC REQUIREMENTS;

(b) THE APP WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE;

(d) ANY DEFECTS IN THE APP WILL BE CORRECTED.

9. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL RITEUP AI, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE APP, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THE APP SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

10. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless RiteUp AI and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with your use of the App or your violation of this Agreement.

11. TERMINATION

11.1 This Agreement is effective until terminated.

11.2 We may terminate or suspend your access to the App at any time, without prior notice, for conduct that we believe violates this Agreement or is harmful to other users, us, or third parties, or for any other reason at our sole discretion.

11.3 You may terminate this Agreement by deleting the App from all of your devices and canceling any active subscriptions.

11.4 Upon termination, all licenses granted under this Agreement shall immediately cease, and you must stop all use of the App.

12. APPLE-SPECIFIC TERMS

12.1 This Agreement is between you and RiteUp AI, not with Apple Inc. ("Apple"). Apple is not responsible for the App or its content.

12.2 Apple has no obligation to provide any maintenance or support services for the App.

12.3 In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if applicable). Apple has no other warranty obligation with respect to the App.

12.4 Apple is not responsible for addressing any claims relating to the App, including product liability claims, consumer protection claims, or intellectual property infringement claims.

12.5 In the event of any third-party claim that the App infringes a third party's intellectual property rights, RiteUp AI, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of such claim.

12.6 Apple and its subsidiaries are third-party beneficiaries of this Agreement. Upon your acceptance of this Agreement, Apple will have the right to enforce this Agreement against you as a third-party beneficiary.

13. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of laws provisions.

14. DISPUTE RESOLUTION

Any dispute arising from or relating to this Agreement shall first be attempted to be resolved through good-faith negotiation. If the dispute cannot be resolved within thirty (30) days, it shall be submitted to binding arbitration in accordance with the rules of the American Arbitration Association, conducted in the State of Delaware.

15. SEVERABILITY

If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect.

16. ENTIRE AGREEMENT

This Agreement constitutes the entire agreement between you and RiteUp AI regarding the App and supersedes all prior agreements, understandings, and communications, whether written or oral.

17. CHANGES TO THIS AGREEMENT

We reserve the right to modify this Agreement at any time. Changes will be effective when posted within the App or on our website. Your continued use of the App after changes are posted constitutes your acceptance of the modified Agreement.

18. CONTACT INFORMATION

If you have questions about this Agreement, contact us at:

RiteUp AI

Email: support@riteupai.com

Website: www.riteupai.com